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Extraordinary Idease, Case Studies, & Websites: |
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Extraordinary Ideas, Case Studies, & Websites
 The late winter snow falls and the wind howls. We can wish for spring or enjoy the winter wonderland - either way there is still snow on the ground and work to be done. So sitting at your desk behind a computer thinking about how cold it is or how bad the economy is will not bring in new business.
Make a connection with your clients
Partnering your marketing events, PR, and advertising with other companies and non profits is a creative and proven solution that is winning the day for many companies and non profits.
Warren Buffet calls this the Snowball effect. Malcolm Mcdowell calls it the Tipping Point.
The point is that event marketing partnerships work time after time.
Marketing guru Seth Godin: How to move forward in a difficult time
It is hard to be creative if you think the world is going to end.
So look beyond the fear and plan for your future success.
"Creativity loves a problem but it hates a lousy audience. Creativity demands exposure to market needs and insulation from market fears."
"Creativity changes the game, whatever game is being played. We're going to run out of cash by the end of the year," is accurate unless you count creativity into the equation. Then the accurate statement is, "Under the current rules and assumptions, we're going to run out of cash..." Big difference."
- Seth Godin, marketing guru
Strategic Event Marketing in a Tough Economy
- "Focus -Focus- Focus"
- Create media partnerships
- Develop event sponsors
- Partner with other companies that leverage your brand
- Partner with non profits
- Go for low hanging fruit
- Exude confidence and act decisively once you have made a decision
- Move forward with passion
Sponsorship
Honda Makes Hybrid Connections at Sundance
Cool Partnership Websites
ABC Caropet and Home
Shift to Professional Paradise
Ning.com - Why Create a Social Network?
Consumer Research for Online Shopping (PDF)
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1/12/09
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