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Case Studies: |
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Our full service event marketing and management provide a defined ROE (return on
event) with new sales, media, and relationships.
Extraordinary Events provides concept, graphic design, site selection, registration,
catering, entertainment, decorations, lighting & stage design, celebrity speakers,
transportation, audio visual, sponsorship sales, and public relations for clients
on an as needed basis.
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Corporate: |
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Baltimore Truck Wash invested $4,000,000 to create a state of the
art truck wash facility in Baltimore on I-95.
Challenge
Gather publicity, political leaders, and potential clients for a grand opening.
A truck wash grand opening is not inherently newsworthy or exciting.
Extraordinary Idea
BTW was hiring ex -cons at 200% above minimum wage. We named the event “Second Chance”
and focused attention on this visionary hiring practice. This was the vehicle we
used to garner the media coverage, increase attendance, and bring political and
corporate leaders to the event.
Results
Our event marketing PR initiative yielded live TV coverage, articles in Baltimore
Sun, and Baltimore Examiner. MPT plans to feature the company next year in a documentary
and BTW will be nominated by the Office of Economic Development for their visionary
initiative. The event was presided over by Jay Brodie, President of Baltimore Development
Corporation, and attended by members of the US Congress and Senate
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Non-Profit: |
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Cal Ripken wanted to create an event to honor his father Cal Sr. and provide funding
for his foundation that provides coaching and mentoring to inner city youth.
Challenge
EE needed to create an event concept that would engage corporate sponsors and produce
an electrifying event. The goal was to net $300,000 on a first time event.
Extraordinary Idea
EE designed “Aspire” an event for baseball legend
Cal Ripken’s foundation. We partnered with TV, radio, and print media to
create The Hardest Hitting CEO contest. This contest was the “extraordinary
idea” that generated sponsorship sales.
Results
“Aspire” was a first time event and it netted more than $500,000
in revenue. Celebrity guests included Peyton Manning, Tim Russert, and Steve Case
former President of Time Warner. The event is now an ongoing source of revenue and
branding for the foundation
Hospice Caring had been hosting a fundraising gala for over five
years in the Washington DC area.
Challenge
The event had only generated $10,000 and 100 guests. The Executive Director was
considering canceling the event as it was taking a lot of time and producing minimal
results. EE designed an event for Hospice Caring Midnight in the Garden of Good
Deeds. Use hyper link sponsorship package already in my website under case studies
Results
The event got 300 participants and netted over $125,000 in profit. The theme, design
and décor inspired the sponsors and guests to support this important non profit.
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Media: |
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The Biggest event for the Baltimore Business Journal each year is the Book of Lists.
Challenge The event needed to reflect a new image for BBJ and we
needed to increase attendance and sponsorship
Extraordinary Idea
EE produced an event The Great Books that featured donated copies
of New York film critic David Denby’s award winning novel. The BBJ has great writers
and the event branded The Baltimore Business Journal as a great journal to read.
Results The event was held at the newly renovated Hippodrome Theater
and over 600 guests enjoyed a night that enhanced the profile and stature of BBJ.
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